Many companies that wish to succeed in the online world will often need to avail of the services of an SEO agency. Unfortunately, if you get saddled up with an incompetent agency, then you could end up losing thousands of dollars in both your investment and in possible future profits.
It can be especially difficult to discern the best SEO companies from the worst ones if you are not equipped with the technical skills, or even with the basics, in SEO. To help you sort out the good SEO companies from the bad ones, listed below are a few tips and warning signs that signal a bad SEO provider.
Overly Cautious and Secretive with Information
Forming an arrangement with an SEO agency does not automatically give them free reign over the management of your online business. It is vital that you actively participate in whatever changes or strategies they are planning to implement. It will ultimately be your business that will either benefit or suffer in the long run after all.
If an SEO company is already unwilling to share even the basics of their services from the start, then it should already serve as a clear warning sign of their shady dealings. You should make sure that you are aware of everything that they are planning to do with your website, especially since their marketing techniques could either make or break your brand and business.
Knowing about the details of their strategies is particularly important when it comes to the aspect of link building. You should always make sure that you will have the final say when it comes to the possible websites that will publish your content and advertise for you. Only choose reputable websites so that you can also project a similarly reliable and positive image to your potential web visitors and clients.
Overly Lofty Promises
If their promises sound too good to be true, then there is a huge possibility that they are just that. Though it might be tempting to believe that you can get the number 1 ranking on Google’s search engine within a few months, not even the best SEO companies can give you that guarantee. Likewise even if you do achieve that much coveted position, it will be extremely difficult to ensure that you will actually stay in that position for a prolonged period. This is primarily due to the fact that Google changes its algorithms on an almost daily basis so your rank could also fluctuate at a similar frequency.
Additionally, if the SEO provider claims that they will be able to deliver outstanding results within short timeframes then you can be sure that those are merely empty promises. Legitimate SEO companies need to allot a great amount of time and effort in order to make anything happen. Success can only be achieved through consistent and persistent SEO changes implemented over a period of one year at the very least.
Self-centered Approach to Marketing
In order to create a strong and long-lasting online presence, your SEO company should be willing to employ a variety of methods and disciplines. If they are solely concerned with targeting keywords and building links, then you will miss out on the many other factors that you could utilize to make your website more search-engine friendly.
Your SEO provider should be willing to work together with the other people who are trying to make improvements on your site. Coordination and harmony between all of the marketing teams will be the key to making a truly successful and profitable online investment.
Crowded Client Lists
Although it might initially seem like a good sign if your SEO consultant is working with a long list of clients, it will eventually hurt your business in the long run. Since he will be torn between different projects, you will not likely get the attention and service that you paid for. In order to ensure that your consultant will be able to spend more than a few hours a day on your website, ensure that he is handling no more than five clients at any given time. Large businesses in particular will need an SEO provider who is willing to clock in a few days a week to make sure that all of the minor issues are quickly resolved before they begin affecting the rest of the company.
Although you want to get the most of your hard earned cash, you should still expect to spend a considerable amount to get the desired quality of output. You should expect to spend upwards of $1000 per month if you want to get the most out of your SEO consultant. If the price that they’re offering is $500 per month or even less, then you can expect that they will only be giving you the minimum effort and output as well.
In the end, hiring a good SEO company is a truly daunting task. However, it is one that you must accomplish if you are determined to survive and even thrive in the online world. Hopefully, these tips and warning signs will help you find a truly competent one from the thousands of bad companies out there.
SEO Companies are mainly dedicated to best SEO services and Internet marketing strategies like On Site SEO, Off Site SEO, Social Networking, Video Marketing, Content Writing, Google Analytics, Press Releases, Newsletters and etc.